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UX Researcher

July 9, 2024

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.

We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.

Helping usher the continent into a digital economy era. Weโ€™re not just about serving people - weโ€™re about creating a marketplace to bring people what they need while infusing social values.


The UX researcher plays a major role in UX research,

They study the ecosystems and usage contexts of target

context of target users, in order to collect and analyze the data needed to ensure sound interface design.


  • Define research methodologies to be applied according to research capacities, deadlines and customer objectives,
  • Participate in the development of the data collection strategy,
  • Draw up the research plan, benchmarking, research questionnaires and discussion and observation guides,
  • Create personas to support research orientations and communicate hypotheses to design and development teams,
  • Establish usability testing: write the animation guide, gather insights and analyze feedback,
  • Work closely with the UI designer and UX Writer teams to prepare focus groups and A/B testing.


  • Degree in Design, marketing, psychology, language or equivalent.
  • More than one year's experience in a similar position,
  • Writing skills in French, English and Arabic,
  • Strong attention to detail,
  • Rigorous, curious and highly organized,
  • Ability to analyze and interpret quantitative and qualitative data,
  • Team spirit,
  • Willingness to learn and constantly reinvent oneself,
  • Mastery of research methods and HCD tools,
  • Empathy.


  • Great compensation and bonuses including stock options.
  • Ground floor opportunity with the team; shape the strategic direction of the company
  • Sharp, motivated co-workers in a fun office environment
  • Paid company holidays
  • Full social coverage


  • Join one of the fastest-growing tech companies in North Africa
  • Have a lasting impact on our company's culture
  • Make a real impact on the world by helping us bring affordable financial and on-demand services to millions of Africans
  • Work on some really hard technical challenges from identity infrastructure for Africans, digital payment networks to complex mapping and routing systems across the continent.
  • We are the first Algerian startup to go through Y Combinator program and weโ€™re backed by top investors including Unpopular Ventures, Rebel Fund and DainTree.VC

At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.

Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.

We look forward to receiving your application!

Best of luck,

Your Yassir TA Team

Apply now
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