The American Journalism Project seeks a UX design partner to support a comprehensive update of our website’s user experience. This work will be carried out in tandem with an internal messaging refresh and broader content strategy update. We are looking for a collaborator who brings strategic design thinking, clarity, and responsiveness to support our mission and evolving needs.
Project Goals:
- Improve site architecture and navigation to surface priority content through a clear, intuitive structure
- Ensure content is presented in a way that’s accessible and engaging for target audiences
- Align web content with updated messaging and tone developed through a parallel internal process
- Deliver a clean, responsive, and accessible experience across all devices
Scope of Work:
- Conduct a UX audit of AJP’s current website and provide actionable recommendations
- Collaborate with the AJP team to design new information architecture and page layouts
- Produce wireframes for core website templates (homepage, blog, program pages, etc.)
- Iterate on designs based on feedback from staff and a subset of other stakeholders
- Prepare final design assets for handoff to our development partner or internal team
Project Timeline:
- RFP released: Wednesday, June 18, 2025
- Proposals due: Wednesday, July 2, 2025
- Finalist interviews: Week of July 7, 2025
- Firm selected: Friday, July 11, 2025
- Project kickoff: Monday, July 14, 2025
- UX audit & discovery: July 14 – July 25, 2025
- Wireframe drafting, feedback from stakeholders, and updates: July 28 – August 25, 2025
- Finalize wireframes + iterate: August 25 – September 18, 2025
- Full presentation + approval: September 24, 2025
- Implementation support & QA: September 25 – September 30, 2025
- Final delivery: Wednesday, October 1, 2025
Proposal Requirements:
- Company overview and approach to UX design
- Relevant experience (particularly with nonprofits, philanthropy, or media)
- Bios of team members who would be assigned to this project
- Overview of project process and anticipated touchpoints
- Proposed timeline and availability to meet project deadlines
- Estimated budget
- Portfolio of relevant work or case studies
Evaluation Criteria:
- Demonstrated experience with similar projects and audiences
- Clarity and thoughtfulness of process
- Design sensibility and UX strategy
- Ability to meet the stated timeline and collaborate effectively
- Cost-effectiveness and value
- Quality of past work and references
Submission Instructions: Please send proposals to Roshni Neslage at media@theajp.org, by Wednesday, July 2, 2025, with the subject line: “AJP UX Design Proposal.”
