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Graphic Designer

City of Suffolk
US 🇺🇸
February 5, 2024

Under general supervision, The Graphic Designer is responsible for creating visually engaging artwork, graphics, and layouts for various digital and print media. This role involves collaborating with team members to conceptualize and execute designs that align with brand guidelines and project objectives. This position would also assist in the development and execution of social media content and strategy.  Reports to the Director of Media and Community Relations.

To perform this job successfully, an individual must be able to perform the essential job functions satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions herein described.  Since every duty associated with this position may not be described herein, employees may be required to perform duties not specifically spelled out in the job description, but which may be reasonably considered to be incidental in the performing of their duties just as though they were actually written out in this job description.

Essential Job Functions

  • Develop creative concepts and design solutions for projects including logos, brochures, advertisements, social media graphics, website layouts, and more.
  • Collaborate with clients, stakeholders, and team members to understand project requirements and objectives.
  • Manages and upholds and enforces City-wide strategic branding initiatives across all departments in a collaborative manner.  
  • Use graphic design software and tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality designs.
  • Ensure designs are visually appealing, effectively communicate key messages, and adhere to brand guidelines and industry standards.
  • Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Stay updated on design trends, techniques, and best practices to continuously improve skills and deliver innovative designs.
  • Provide constructive feedback and participate in design reviews to maintain quality standards and drive creative excellence.
  • Communicate effectively with clients, colleagues, and stakeholders to address feedback, make revisions, and finalize designs.
  • Support marketing and promotional efforts by creating compelling visual content for various channels and campaigns.
  • Maintain organized files and documentation of design assets for easy access and future reference.
  • Maintains filing system to maintain images. Serves as photographer as needed.
  • Assistants in managing all City’s social media platforms and is responsible for the strategic direction and original content curation. Provides strategic guidance and oversight for various City department social media outlets.
  • Answers telephone calls and responds to city Web mail.
  • Performs other related duties as required.

Required Qualifications

Bachelor's degree in mass communications or a related field, and 3 to 5 years of experience in public information and relations; or any equivalent combination of training and experience which provides the required skills, knowledge and abilities.  Demonstrated creativity, innovative thinking, and working independently with the ability to manage large projects.  Must be proficient in Adobe Photoshop, InDesign, Illustrator and Microsoft Office.  Web design and online marketing experience is preferred.  Requires a valid driver's license.

Supplemental Information

  • Knowledge of use of the English language with proper structure, grammar, spelling, and punctuation.
  • Knowledge of fundamental design principles such as composition, balance, contrast, alignment, and proximity.
  • Knowledge of typography principles including font selection, spacing, hierarchy, and readability.
  • Understanding of color theory, color schemes, and how to use color effectively in design to evoke emotions and convey meaning.
  • Ability to create visually appealing layouts and compositions for print and digital media.
  • Proficiency in using graphic design software and tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or alternative design software.
  • Familiarity with print production processes, including file preparation, resolution, color modes, and printing techniques.
  • Basic understanding of web design principles, user experience (UX) design, and responsive design concepts.
  • Ability to generate innovative and visually engaging design concepts and solutions.
  • Proficiency in using graphic design software and tools to create digital artwork and layouts.
  • Strong attention to detail to ensure accuracy, consistency, and quality in design work. Ability to maintain focus and attention to detail throughout the design process, from concept development to final execution.
  • Effective time management skills to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
  • Clear communication skills to understand client requirements, articulate design ideas, and collaborate effectively with team members.
  • Ability to analyze design challenges and develop creative solutions that align with project objectives and constraints.
  • Flexibility to adapt to changing priorities, client feedback, and project requirements in a dynamic and fast-paced environment.
  • Ability to manage client expectations, gather feedback, and incorporate revisions while maintaining positive client relationships.
  • Willingness to stay updated on design trends, techniques, and technologies through self-learning, professional development, and networking.
  • Understanding of major social media platforms such as Facebook, Twitter (X), Instagram, LinkedIn, Pinterest, TikTok, and others, including their features, algorithms, and best practices.
  • Acknowledge of audience demographics, behaviors, and preferences to create targeted content and campaigns.
  • Understanding of content marketing principles, storytelling techniques, and strategies for creating engaging and shareable content.
  • Familiarity with social media analytics tools and metrics to track performance, analyze trends, and measure the effectiveness of social media efforts.
  • Ability to apply principles of logical or scientific thinking to define problems, collect data, establish facts, and draw valid conclusions; to interpret an extensive variety of technical instructions in mathematical or diagrammatic form; and to deal with several abstract and concrete variables.
  • Ability to record and deliver information, to explain procedures, to follow oral and written instructions. Must be able to communicate effectively and efficiently in a variety of technical or professional languages including journalism terminology.
  • Ability to utilize mathematical formulas; to add and subtract; multiply and divide.
  • Ability to inspect items for proper length, width and shape.
  • Ability to deal with people beyond giving and receiving instructions. Must be adaptable to performing under minimal levels of stress.

Performance Evaluation Criteria

  • Quality of Work
  • Quantity of Work
  • Dependability
  • Attendance
  • Initiative and Enthusiasm
  • Judgment
  • Cooperation
  • Relationships
  • Coordination of Work
  • Safety
  • Planning
  • Organizing
  • Staffing
  • Leading
  • Controlling
  • Delegating
  • Decision Making
  • Creativity
  • Human Relations
  • Policy Implementation
  • Policy Formulation

Physical Requirements

Must be physically able to operate a variety of machinery and equipment including common office equipment such as computers, copiers, etc.  Must be able to exert a negligible amount of force constantly to move objects. Physical demand requirements are those required for Sedentary Work. Requires the ability coordinate hands and eyes rapidly and accurately in using office equipment. Requires the ability to handle a variety of items such as office equipment.  Must have minimal levels of eye/hand/foot coordination. Requires the ability to talk and hear.

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